Nudge

Improving Decisions about Health, Wealth and Happiness

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Cass Sunstein, Richard H. Thaler: Nudge (2022, Penguin Books, Limited)

lingua English

Pubblicato il 23 Dicembre 2022 da Penguin Books, Limited.

ISBN:
978-0-14-199993-7
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Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

12 edizioni

Argomenti

  • Economics, psychological aspects
  • Choice (psychology)
  • Decision making
  • Consumer behavior