Cass Sunstein, Richard H. Thaler: Nudge (2012, Penguin Books, Limited)
lingua English
Pubblicato il 23 Dicembre 2012 da Penguin Books, Limited.
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
A fun read on the uses and benefits of nudges. The book has a good balance of theory and practical applications/real-world examples.
